A reading guide for newcomers to the tech industry

To stand out from the crowd in today’s tech world, doing your own research is essential. Knowledge is power in business, and in the rapidly evolving sector of technology, staying ahead is critical. To help stay up to date with the latest processes and innovations, browse this reading list. From making the optimum working environment for creative minds, to determining the world’s next consumer-changing trends, there’s a lot you don’t know yet about entrepreneurship and the tech industry…

The Lean Start-Up

This book can be a great source of knowledge when launching and running a start-up in today’s competitive business environment. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls.

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Kevin Kelly’s book paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

Pick up this book and you’ll learn how advances in tech impact on consumerism. Questions like this is what The Inevitable strives to explore. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

The Industries of the Future by Alec Ross

There are many reasons why this book is a bestseller. Ross offers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

Author Alec Ross previously had an influential job role, as a former senior advisor for innovation in the US government. It’s fair to say that this has helped him bring great attention to detail to his writing. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.   

Bold: How to Go Big, Create Wealth and Impact the World

This excellent book is divided in three key sections, offering a wonderful source of knowledge to anyone who is new to the industry and wanting to grasp everything they need to know to get ahead. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

Within the book, you can also grab some handy advice from Richard Branson on running a business. This includes tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.  

The Upstarts

This book is very of the moment and tells the story of how the two giants, Uber and Airbnb, began and developed to become two of the most respected and innovative brands in the world. Like Uber and Airbnb, can your company change how people shop, buy and live?

This article was produced by UK print firm, Where The Trade Buys — a UK specialist provider of correx signs.